Artwork Guidelines

General guidelines:

  • Use the U.S. Web Coated (SWOP) v2 profile.
  • Please assign PMS numbers to your colors.
  • Bitmap artwork should be saved as a flattened LZW compressed TIFF file.
  • Vector artwork should be saved as Illustrator .AI or .EPS version 8 or above.
  • Rasterize or convert to outline all fonts.
  • Macintosh users should include file extensions (.tiff etc) when saving artwork.
  • Billboards set up at 1”=1’ at 300 dpi with the exception of 14x48 billboard use 200 dpi.
  • For large banners set up at 1”=1’ at 600 dpi or at full size at 75 dpi.
  • We print in CMYK, blacks should be set up at 75%C 75%M 75%Y and 100%K.


We work in Adobe CS6 Creative Suite programs, Photoshop, Illustrator and Indesign. However we can work with most other design programs if the file is saved properly. Common formats accepted are high resolution JPEG, TIF, EPS and PDF. Programs such as Word or Office are not design programs so please do not design your work in these or similar programs as we most likely will not be able to convert to a format that will be useable.

Billboards are always finished with 3" inch bleed plus 4” pocket, or 6” bleed over 4” pocket depending on if there is enough image to do so in the file provided.

Should you need us to send you specific measurements for your layout or pricing information please feel free to contact us.


Examples of common sizes:
Artwork Specifications